To Support TikTok-Based Live Commerce Initiatives Originating from China

On June 16, 2025, Sphere Tokyo Law Firm (Head Office: Minato-ku, Tokyo; Representative Attorney: Koichi Kobori; hereinafter referred to as “the Firm”) entered into a strategic advisory agreement with IZULCA Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yoshiki Enobara; hereinafter referred to as “IZULCA”).

About IZULCA

IZULCA is a joint venture established by MicroAd, Inc. (Head Office: Shibuya-ku, Tokyo; President and CEO: Kentaro Watanabe; TSE Stock Code: 9553; hereinafter “MicroAd”) and Pinspace Group (Chinese name: 深圳市潮瑞坤控股集团有限公司; Head Office: Shenzhen, China; Representative: Yingna Su; hereinafter “Pinspace”), a company based in Shenzhen that provides end-to-end live commerce operations on TikTok in China.

The joint venture was founded with the goal of supporting Pinspace’s entry into the Japanese social commerce market by leveraging Pinspace’s outstanding track record—including an astonishing 2 billion yen in sales within just seven hours on China’s TikTok Shop (Douyin)—and MicroAd’s extensive expertise in marketing.

Company Profile: IZULCA Inc.
Company Name: IZULCA Inc. (pronounced “Izuruka”)
Head Office: 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo, Japan
Executive Team:
 President and CEO: Yoshiki Enobara
 Director: Kazuhiro Shibata
 Director: Yukuai Yang (scheduled)
Business Description:
Operation of TikTok Shop and comprehensive support for TikTok live commerce
Business Launch Date: June 2025

Conclusion of Strategic Advisory Agreement

On June 16, 2025, the firm entered into a strategic advisory agreement with IZULCA Inc. Drawing on our extensive experience supporting numerous Chinese companies in expanding their businesses in Japan—as well as facilitating cross-border partnerships between Japanese and Chinese enterprises—we will provide IZULCA with the necessary resources to operate TikTok Shop and offer comprehensive live commerce support in the Japanese market. Through this partnership, we aim to contribute to IZULCA’s long-term growth and success.